What Is Property Dressing


It takes buyers a matter of minutes to decide on their new home. One of the biggest financial commitments of their lives is based on their immediate emotional response to a property, and how comfortable they feel in the space.


It is not to be underestimated how powerful that first impression is, and how important it is for a seller not to miss the opportunity of presenting a buyer with a property they can see as their new home.

Flower vases closeup interior design
Living room interior design

Empty or carelessly prepared properties often fail to achieve their market potential and invariably take longer to sell than those which are well presented.


Most people find it difficult to visualise how to turn a series of empty or cluttered rooms into their new home.

 

We do this for them, presenting properties which are comfortable, welcoming and stylish, giving buyers a starting point from which to see themselves living in the space and making it their own.

 

We draw the best from your property, using our interior decorating skills and decades of property market experience to give expert advice and ensure that your dressed property stands out from the rest.

 

Your property won’t get a second chance to make a good first impression.

Discuss a project

Dressing a property for sale


Step 1

Clients with a property to sell come to us directly or are referred by estate agents.

Book and plant closeup interior design
Kitchen interior design

Step 2

After an initial visit and consultation, we produce a detailed proposal which comments on the current presentation of the property and our recommendations for improving it. Every property is unique, with features that should be accentuated and other aspects from which attention should be diverted – we tailor each proposal to suit a property’s specific needs.

Living room interior design
Livingroom interior design

Step 4

Once instructed, our first task is to make sure that the property has been properly cleaned, surfaces are gleaming, and that the windows are sparkling clean.


We will make any necessary small repairs (change light bulbs etc). For anything more substantial we have a trusted and skilled team on hand to help.

Livingroom interior design

Step 3

Included in the proposal will be a detailed list of furnishings and decorative items drawn from our large in-house stock that we will use to dress the property. The proposal also details fees and the terms of the contract.

Bird statues closeup interior design
Living room interior design
Livingroom interior design
Flower vases closeup interior design

Step 5

Finally, we carefully select items of furniture to install within the property. With over 20 years’ experience in the property styling field, we know exactly the right kind of furniture to suit the space and most importantly the target market.

 

Sofas and beds will be beautifully presented, prints and mirrors hung, and smaller decorative items placed to achieve an overall look of comfort and style which still remains a little aspirational.

 

We understand that time is of the essence when it comes to the property market; we act quickly and can usually have a property dressed and ready for your chosen agent to launch on the market within a week of instruction.


Get in touch


If you would like to discuss a project, find out more about what we can do for your property, or have any other enquiries, please get in touch with us today.

Contact us
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